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Case Studies

Alcan
Allegiance Health
Allstream
Baptist Health
Caterpillar
CIBC
Purolator
Telus
Toronto Hydro
Vale Inco
Verizon Wireless



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Alcan: Implementing a Coroprate Brand Worldwide
Situation
Acquisition

Brand: Alcan acquired Alusuisse

Impact: Alcan doubled in size making it the global leader in aluminum and specialty packaging.

Timing: BrandActive was engaged as senior executives were preparing the overall transition plan for board approval and remained involved right through to supplier selection.
Services
Brand Change and Touchpoint Improvement
  • Created budgets, timelines and strategies for changing every branded asset
  • Developed presentation of budget and implementation plan for board approval
  • Produced detailed project plans, managed the implementation, developed a project extranet and staffed a Help Desk
  • Managed the stationery transition and created templates in three languages
  • Developed a new signage system for implementation at 138 Alcan sites in 30 countries, including system rationalization, industrial design, technical specifications, supplier selection and RFP development.
Solution
Worldwide Implementation of a Corporate Brand

Smarter: With $5 million in savings realized on the signage program, Senior Vice President Dan Gagnier praised the results saying: "We had all kinds of information and lots of people within the organization to help, but BrandActive provided the project management expertise and advice that brought our project in under budget."

Better: "Our business group managers were able to learn from the process and take over the ongoing responsibilities for managing brand issues." Dan Gagnier
Alcan Signage   Alcan 10 Steps to Rebranding   Alcan Site Map

Consistency
We helped Alcan realize a unified signage family that showcased their primary product - aluminum.		  
Project Communications
This communication simplified the complex signage process into 10 key steps.		  
Rationalization
Site maps allowed us to create signage guidelines and placement standards based on site types.



 
   
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