BrandActive: The Mechanics of Brand Change and Management          
 
Brand Change and Management
Why Brand Implementation and Management Matters
Who BrandActive's Worked With
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BrandActive helps companies implement and manage their brands smarter, faster, and better.
       
  Overview

Case Studies

Alcan
Allegiance Health
Allstream
Baptist Health
Caterpillar
CIBC
Purolator
Telus
Toronto Hydro
Verizon Wireless



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Allstream: Satisfying Deal Requirements
Situation
Buy-out

Brand: Private investors bought AT&T's business to business unit in Canada. The new company was rebranded Allstream.

Impact: Allstream had to eradicate the AT&T brand or face fines. Employee and customer retention were at risk.

Timing: BrandActive was engaged to eradicate the AT&T brand within 6 months.
Services
Brand Change
  • Transition scoping, project planning and oversight
  • Thorough and rigorous capture of all occurrences of the AT&T brand set the project up for success and enabled comprehensive planning.
Solution
Satisfying Deal Requirements

Smarter: "The guidance and expertise that BrandActive brought to Project Genesis was invaluable, and we truly benefited from our partnership with them." Angie Specic, Director of Marketing, Allstream

Faster: Angie Specic continued, "Completing a $25 million, marketing-focused project ahead of schedule and under budget is truly a notable feat and one that the branding industry can learn from."

Better: Less than 6 months after launch, customer research indicated that the new Allstream brand was well established.
Alcan Signage   Signage Replacement   Vehicle Rebrand

Managing Budgets and Timelines
The transition of all branded assets was completed 2 months ahead of schedule and came in 30% under budget.



 
   
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