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Baptist Health: Improving Signage and Wayfinding
Situation
Signage Improvement

Brand: Baptist Health (Jacksonville) branded asset improvement.

Impact: Baptist Health wanted to leverage new acquisitions to develop a new signage system that would improve patient experience at all facilities over time.

Timing: BrandActive completed the new signage system in 3 months.
Services
Touchpoint Improvement
  • Created a rational, value-engineered signage family and technical standards for implementation at all Baptist Health facilities as required
  • Design and apply external wayfinding standards.
Solution
Improved Signage and Wayfinding

Smarter: "The signage system that BrandActive created simplified our approach to signage across the organization." Melanie Husk, VP Marketing, Baptist Health

Faster: Having a pre-determined signage system speeds up the process of sign selection, production and installation, removing the need to reinvent the wheel every time a new sign is needed.

Better: "Our new signage is consistent, impactful, reduces confusion, and is specifically designed to simplify the process of implementation." Melanie Husk, VP Marketing, Baptist Health
Signage Family   Signage for an Acquisition   Wayfinding Improvement

Creating a Structured Approach: Signage Guidelines
Baptist Health was not going through a large brand change or signage implementation. Our signage guidelines helped the organization begin to evolve their signage in a structured way over time.		  
Leveraging Acquisitions
Baptist Health's acquisition of multiple clinics meant new signage had to be installed and the organization wanted to take that opportunity to create a structured, unified
approach to signage.		  
Addressing Patient Confusion
The new signage system was implemented at Baptists Health's Beaches facility to address a signage situation that left many patients scratching their heads.



 
   
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