Overview Merger or Acquisition Rebranding Program Branded Asset Improvement Brand Maintenance Issues	Mergers and acquisitions are complex ventures that are often bound by regulatory, time and budget constraints, lack of information, the need to change a high volume of assets and a marketplace that is intolerant of an organization that doesn't appear completely integrated. We are often engaged prior to deal closure to estimate budgets and timelines, plan the transition, work hand–in–hand with internal teams and integration consultants. Our role within integration teams is to provide expertise in relation to branding work streams, ensuring brand transition timelines are met and that legacy logos are eliminated. We then employ our knowledge of the mechanics of brand change to optimize the nuts and bolts of the brand transition or give you the tools to manage the transition internally.

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