BrandActive: The Mechanics of Brand Change and Management          
 
Brand Change and Management
Why Brand Implementation and Management Matters
Who BrandActive's Worked With
When To Call The Global Leaders in Brand Implementation and Management
  
BrandActive helps companies implement and manage their brands smarter, faster, and better.
       
  Overview

Case Studies

Alcan
Allegiance Health
Allstream
Baptist Health
Caterpillar
CIBC
Purolator
Telus
Toronto Hydro
Verizon Wireless



adobe PDF
Download Case Study

CIBC: An End to Brand Confusion
Situation
Rebrand

Brand: CIBC rebranded to create consistency.

Impact: Change required across a $13 billion business with
1200 branches and 45,000 employees.

Timing: Staged roll-out over 3 years.
Services
Brand Change
  • Conducted a gap analysis of the implementation plan and project organization
  • Established centralized project management and staffed a Help Desk
  • Provided project oversight, scenario planning and feasibility studies, communications and risk management, data management and reporting.
Solution
An End to Brand Confusion

Smarter: "CIBC selected BrandActive for its highly disciplined approach and their ability to maneuver across a large complex organization. The partnership resulted in the conversion being completed within the timetable and budget established." Beth McDougald, Vice President, CIBC.

Better: The CEO of CIBC acknowledged that while there had been two previous attempts to introduce a new CIBC logo, this time the brand transition was taken to completion and not plagued by residual, legacy identity applications.
CIBC Branch Rebrand   CIBC Card Rebrand   CIBC Rebrand Guidelines

Hands-on Brand Implementation Ambassadors
Members of BrandActive traveled to branches across Canada to ensure that all needs were properly accounted for, transition requirements were clear and that the implementation was flawlessly executed.		  
Creating Consistency
From cards and products to thousands of documents and forms, consistent brand implementation was completed across all areas of the organization.		  
Branch Implementation Management
With over 1000 locations, CIBC needed expert project management, vendor strategies, and more to ensure resources were focused on doing the right things, in the right way, at the right time.



 
   
Site Map Contact the Brand Implementation and Management Experts BrandActive Company Work with the Global Leaders in Brand Implementation and Management