Signage and Wayfinding Systems

In our experience, signage and wayfinding in many health care facilities has evolved in an ad hoc manner over many years. This generally reults in a suboptimal situation where patients and related parties cannot effectively navigate to their desired location. Being lost creates a negative experience which reflects badly on the brand. The results of inadequate signage and wayfinding also affect staff productivity, as they spend valuable time directing frustrated and distressed patients where to go, or waiting for them to arrive.

A solid, thorough and strategic approach to signage and wayfinding is a critical element of creating a positive patient experience and an excellent brand.

BrandActive has years of experience implementing comprehensive signage systems that address all of these issues.

 

 

Health Care Uniform Systems

Uniforms are one of the most important brand-carrying assets a hospital can leverage to enhance their environment, culture, and patient experience. How the people who represent the brand look and how easily they can be distinguished is a critical success factor in a well branded organization. Patient experience is elevated when uniforms present a positive image that is in line with a brand promise and overall visual system, and when it is apparent what role a person plays in your organization based on how they look.

However, in our experience, most health care organizations have not leveraged uniforms fully as a branding tool resulting in:

• Complex and inconsistent uniform systems
• A less than professional impression, and confusion both internally and externally
• Inefficient spending
• A missed opportunity to improve pride, motivation, and culture

 

BrandActive offers organizations a proven approach for the development of a clearly defined and comprehensive uniform strategy, as well as an implementation process that includes current state analysis, staff consultation, change management and roll-out planning and management.

 

 

Vehicle Fleet Branding

Branding of a vehicle fleet represents a significant opportunity for creating brand impact and can be compared to the media value of outdoor advertising. However, vehicle branding is costly and should be done as part of an overall fleet brand strategy that considers issues such as vehicle exposure, vehicle routing, and the age and condition of vehicles. A comprehensive fleet strategy does not mean that all vehicles are given equal treatment. Rather, it takes all vehicles into account, ensuring that all branding is consistent and that priorities are set relative to the opportunities they represent. BrandActive assists organizations in creating fiscally responsible brand solutions for their fleet.

 

 

 

 

Document and Form Simplification and Rationalization

The documents you use - forms instructions, information packages, bills, and statements - are some of the most important touch points your organization has in its relationship with patients and their families. Additionally, they have a direct impact on internal productivity, efficiency, and accuracy. They are also often the most overlooked. Your documents must collect vital medical information quickly and correctly to ensure appropriate care. At the same time, they create a lasting impression of your organization, justified or not, based on how easy they are for patients and their families to use and understand. Are your forms, and by extension your hospital, well-organized and patient-focused - or do your documents suggest that you are disorganized and uncoordinated?

The documents you use help to set the tone of your relationship with everyone who comes through your doors. They need to be clear, easy to use and understand, and effectively convey your brand. The key to doing this is to develop consistent document standards, for use across your organization, that are based on plain language writing and clear information design. Not only does this make patients' lives easier at a time when they are often at their most vulnerable, it helps streamline your business processes and information gathering - an essential step particularly as many hospitals work to implement sophisticated EMR systems and integrate more sophisticated CRM capabilities.

BrandActive's clearly-defined process efficiently gathers input from your entire organization, developing a system of document standards that is flexible enough to be applied to all areas, while establishing a common 'look and feel', broad overall structure and consistent terminology.