QuickSCAN™ involves a series of site visits and interviews, held over a concentrated period of time. Using our QuickSCAN™ template, we evaluate each of the 5 asset categories against specific criteria, and then weight the responses to our questions according to their relative importance for the particular category. We then assign an overall effectiveness score to each branded asset category. Effectiveness ratings will be accompanied by an explanation of the key factors contributing to the rating and a series of detailed recommendations for improving the way you express your brand - giving you a clear plan of action for how to use your brand to its maximum potential.

Our work has given us unique insight into dozens of organizations and how they approach branding. We have often observed confusion and a lack of rigorous process in determining how to best build brand effectiveness, particularly as it relates to how to leverage key branded assets. We have seen organizations that possess brands with considerable equity abandon the goal of building brand effectiveness due to the lack of an efficient approach to determining the true "current state" of their brand applications and how best to cost-effectively improve brand impact. QuickSCAN™ is BrandActive's response to this need.