Triage: Brand Effectiveness Evaluation™ is BrandActive's proprietary diagnostic tool that provides an accurate, objective assessment of how your brand is performing across eight key dimensions. It is a methodology that has been developed using branding best practices and tailored to the unique issues and competitive pressures facing the health care industry.

Triage: Brand Effectiveness Evaluation™ is:

• A cost-effective, time-efficient, methodical means for determining the current state of your brand development
• A sound methodology based on branding best practices for determining the appropriate approach to brand effectiveness
• An objective and rigorous analysis often used as a tool for gaining support from the leadership team for a branding program
• A guide for what type of RFP your organization needs to develop as you solicit proposals for brand-building activities