The Three Components of Triage

Intake - As the first step in the Triage: Brand Effectiveness Evaluation™, we gather qualitative information around your brand promise. This helps us determine whether your brand promise is clearly articulated, distinctive, believable, and compelling for all of your key stakeholders.

Work-up - We work through a detailed series of questions centered on the eight key areas of brand effectiveness.

Diagnosis and recommended treatment - We use the information gathered to measure the current state of your brand. We will determine your organization's position on our Brand Performance Measurement Radar™, which provides a clear view of the specific areas of opportunity for improvement. We then provide a treatment plan tailored to your specific branding challenges in order to help you move your organization toward improved brand effectiveness.

Triage Deliverables

An assessment of where your organization falls on the Brand Performance Measurement Radar™

A summary of the key factors that contribute to this position

Recommendations for how to move your organization toward improved brand effectiveness

Maximize the Return on Your Branding Investment (ROBI)

For almost a decade, BrandActive has been partnering with leading corporations within many industries to achieve superior execution of their brand identity across all asset categories (signage, wayfinding, uniforms, documents and forms, vehicles, etc.). As North America's only brand implementation specialists, we've redefined how to implement brand change and achieve sustainable brand power. Our corporate client list includes Caterpillar, Alcan, JP Morgan, TD Waterhouse, Cingular, and State Farm. Our health care clients include Ochsner Health System, Renown Health (formerly Washoe Health Systems), Mount Sinai Hospital in Toronto, Canada, and Trillium Health Centre. Our goal in working with our clients is always the same - to ensure that they maximize their ROBI.

 

 

 

Why BrandActive?

Our work has given us unique insight into dozens of organizations and how they approach branding. We have often observed confusion and the lack of a rigorous process to evaluate how to build brand effectiveness. We have seen organizations that possess brands with considerable equity abandon the goal of building brand effectiveness because they believed that it was beyond their reach. In other instances, we witnessed investments being made in brands that had inherent flaws and were in need of a major overhaul.

Our experience in the health care industry leads us to conclude that there is a particular need for a methodical approach to determine the true current state for health care brands in today's challenging environment. The Triage: Brand Effectiveness Evaluation™ is BrandActive's response to this need.

We would like to acknowledge the contribution of other branding industry leaders who played a part in validating and refining this tool by reviewing the content related to their specific areas of specialization. These include Y&R Brands Ltd., Edelman and Industry Brand Agency Inc.