How We Work With Your Internal Team

Strategy Development and Priority Setting

Every business initiative needs a set of priorities to guide decision making and planning. Brand strategy is not the same as implementation strategy. When planning brand implementation, your priorities need to be front and center to fulfill your brand strategy: – Do the processes within your company generate the kinds of behaviors that support your brand values? What are the pros and cons if you deplete and replace inventory over time? Are you rolling out new products or discontinuing any services?

Just as you have brand strategy and creative experts involved in the development of the brand, so should you have implementation specialists lead the planning and execution of the rollout.

Think of us as your implementation SWAT team: experienced, skilled, and focused entirely on making your brand change happen. We use our proprietary tools to deliver fast and accurate customized solutions based on a proven methodology.

Our project managers lead your internal teams through the implementation planning process by developing plans that identify the risks and pitfalls before they happen. Our teams’ level of involvement can vary, depending upon your needs.

By analyzing and assessing your situation and implementation needs, we balance your rollout plans with existing inventories and operational budgets to create a comprehensive implementation strategy. We’ll help you clarify and decide where to focus your efforts to make sure you do as good a job transitioning your brand as you did developing it.

Brand Implementation Planning

Good planning is based on knowledge of the facts – what needs to change and how, what is the optimal timing, can current suppliers deliver, who are the stakeholders, what are the costs, etc. It’s one thing to gather information. It’s another thing to know what to do with it. We help your team take an active role in gathering information and create database tools that inform your decisions and help you execute. Our rigorous approach includes thorough risk identification, roles and responsibilities, budget allocations, and change control tailored to fit the way you work.

Executive Coaching

Our senior executive team can act as a coach, mentoring your team leader through the process.

Project Execution

We work closely with your team during execution, providing the project management expertise to ensure quality, maintain control, and simplify the complex challenges that come your way. Brand rollout is an iterative process – as work is completed and lessons are learned, you’ll need to make adjustments to your plans. We have the experience to plan and manage the impact to budgets, timing, and key stakeholders to achieve a smooth, on time, and cost effective rollout. Where you need us, we will assume responsibility for key implementation tasks.