Ochsner Health System Launches its Revitalized Brand

Ochsner Hospital played a critical role in supporting the New Orleans community through the tragic events of hurricane Katrina in August 2005 and the months that followed. By the end of 2005, Ochsner was back on track and asked BrandActive to lead the implementation of a revitalized Ochsner brand – created with Ochsner’s partner, Edelman PR, in New York. BrandActive has been working with Ochsner throughout 2006, assisting with the implementation of the new brand across the current Ochsner organization, helping them to raise the bar on all aspects of their service excellence and supporting their growth strategy. Our work has included the development of a new signage program that covers all aspects of Ochsner’s signage, including internal and external way-finding, and the development of a new uniforms program that will help patients recognize Ochsner caregivers more easily, and improve the overall brand expression – all while saving money.