Trillium Health Centre – The Right Care at The Right Place

After bringing together medical facilities from across the region under a single banner, Trillium Health Centre, located just outside of Toronto, found itself with a potentially confusing location naming system. To make way-finding clearer for patients and visitors, Trillium implemented a location name change. In order to understand the full magnitude of what would need to be changed as part of this new strategy, Trillium asked BrandActive to conduct an audit of all branded assets that would be affected by this initiative.

In September 2006, after interviewing dozens of departments and reviewing thousands of documents and other items, we were able to give Trillium a well-organized inventory of branded assets that would need to change under the renaming initiative. We also developed a series of tools to help them determine the priority and appropriate replacement strategy for each of these items.