|Robynne Budish, Partner,
has been part of the marketing and branding community for over 20 years.
She spent the first 6 years of her career in a traditional marketing capacity
with Kraft/General Foods
and from there moved to the agency side to become a partner at one of
Canada’s leading branding consultancies, Spencer Francey Peters
(SFP). During her 10 years at SFP, Robynne worked across industries and
partnered with clients such as Seagrams, Proctor
& Gamble, Nestle,
Sara Lee, Mount Sinai Hospital, Second Cup,
and Imperial Oil, in the development of product positioning and brand
Robynne has been a principal at BrandActive for the past 10 years. She has used her understanding of what makes brands live in the marketplace to help clients translate brand objectives into implementation strategy.
During her career, Robynne has spoken at numerous conferences for organizations such as the Packaging Association of Canada, Marketing Magazine and the Conference Board of Canada on marketing and branding topics including Private Label Segmentation, Marketing to an Aging Consumer and Strategic Implementation Planning.
Visit Robynne Budish on LinkedIn