The unique methodology
that sets us apart will set you apart.

When rebranding a company, the right name and visual identity are not enough. You also need great implementation. That’s where we come in.

At BrandActive, our services combine industry-leading analytics with a unique and proven methodology. We help you plan, analyze, strategize, and execute with precision and confidence. We bring options to the table, helping you make sound financial and functional decisions, providing you with the information you need to set realistic expectations early in the process with respect to what it will cost to rebrand. And when all of that happens, you save time and money.

See how we’ve got rebrand implementation down to a science. 

and Assess

  • Accurately determine the scope of required change
  • Perform asset prioritization
  • Conduct scenario planning: developing and quantifying various approaches for launch and roll-out
  • Create estimates for how much it will cost to rebrand that help optimize operational spend and improve brand impact
  • Develop high-level implementation approach and project organization
Next, we begin to
envision the roadmap.

and Prepare

  • Refine cost estimates and timelines by branded asset category
  • Create detailed project plans for the entire transition based on the chosen implementation scenario
  • Customize implementation tools and templates
  • Introduce methodologies to closely manage quality, spend, and progress
  • Formulate vendor strategies
  • Develop technical specifications and quality benchmarks
  • Develop communication plans, escalation protocols, approach to risk management, and other key processes to ensure success
Now we turn
plans into action.

and Manage

  • Mobilize and lead key workgroups, providing hands-on help if required
  • Operate help desk to ensure quality, consistency, and budget control as well as, delivering brand training for employees and vendors
  • Provide strategic oversight to avoid pitfalls, navigate issues, mitigate risks
  • Report on progress, monitor spend, manage vendors, and quality assurance
  • Support executive level and board reporting
To conclude, we ensure
lasting success.

and Maintain

  • Lead introduction of brand management and governance initiatives
  • Recommend and implement brand management systems
  • Provide ongoing help desk support
  • Complete all project documentation
  • Conduct and deliver post-implementation audit
Discover our BrandHub
brand management system.
To get started,
contact us today.