BrandActive: The Mechanics of Brand Change and Management          
 
Brand Change and Management
Why Brand Implementation and Management Matters
Who BrandActive's Worked With
When To Call The Global Leaders in Brand Implementation and Management
  
BrandActive helps companies implement and manage their brands smarter, faster, and better.
       
  Overview

Case Studies

Alcan
Allegiance Health
Allstream
Baptist Health
Caterpillar
CIBC
Purolator
Telus
Toronto Hydro
Vale Inco
Verizon Wireless



adobe PDF
Download Case Study

Toronto Hydro: Creating a Utility Powerhouse
Situation
Merger

Brand: Six utility companies were amalgamated to form Toronto Hydro.

Impact: North America's second largest municipal distribution utility was created.

Timing: BrandActive was engaged to take Toronto Hydro from approval of the new brand to the public launch in only 4 weeks.
Services
Brand Change and Touchpoint Improvement
  • Scoped, planned, managed and executed launch and roll-out across all branded assets
  • Developed a new billing statement.
Solution
Accelerated Integration

Smarter: Our vehicle application technical expertise led to rigorous standards that ensured consistent paint color for the entire fleet, Toronto Hydro’s most visible asset.

Faster: “BrandActive was instrumental in getting a plan in place while working under extreme time constraints. The employee and public unveiling came off with a precision that exceeded the executive team’s expectations.” Vice President, Operations, Toronto Hydro.

Better: It wasn't enough to be fast - safety, quality and employee support were essential. BrandActive brought together suppliers, user groups and union representatives to deliver top quality in a compressed timeframe.
Fleet Rebrand   Billing Statement Redesign   Employee Brand Engagement

Leveraging a Highly-Visible Brand Touchpoint
BrandActive helped Toronto Hydro turn their fleet vehicles into a brand communications tool. We also managed the tender process, which involved eight paint shops, to ensure quality, consistency and launch objectives were achieved.		  
Improved Billing Statement
BrandActive simplified Toronto Hydro’s billing statement, its primary communication with customers.		  
Employee Engagement
Our plan had all field workers wearing a new, safer hard hat on day one of launch.



 
   
Site Map Contact the Brand Implementation and Management Experts BrandActive Company Work with the Global Leaders in Brand Implementation and Management