BrandActive: The Mechanics of Brand Change and Management          
 
Brand Change and Management
Why Brand Implementation and Management Matters
Who BrandActive's Worked With
When To Call The Global Leaders in Brand Implementation and Management
  
BrandActive helps companies implement and manage their brands smarter, faster, and better.
       
  Overview

Case Studies

Alcan
Allegiance Health
Allstream
Baptist Health
Caterpillar
CIBC
Purolator
Telus
Toronto Hydro
Vale Inco
Verizon Wireless



adobe PDF
Download Case Study

Vale Inco: Controlling Cost and Quality Globally
Situation
Acquisition

Brand: Vale acquired Inco creating Vale Inco.

Impact: The world's second largest nickel business was created.

Timing: BrandActive was engaged to take the project from initiation to launch in 6 months.
Services
Brand Change and Touchpoint Improvement
  • Established, managed and staffed the Project Management Office (PMO) for all aspects of the brand transition, reporting to the executive team and Brazilian PMO
  • Managed brand launch including a complete turnkey solution for hard assets from vendor selection through to budget management, procurement, manufacturing and installation oversight
  • Review and rationalization of Vale Inco's full set of forms and establishment and staffing of a Help Desk for conversion of soft assets.
Solution
Quality and Cost Control

Smarter: "I needed to know that the budget was under control at all times. When it came time to do the final budget reconciliation for the launch, we were within $836. This gave me the confidence required to move forward with the complete roll-out of all hard assets for the balance of the project." Cory McPhee, Vice President Corporate Affairs, Vale Inco.

Better: Cory McPhee also noted, "Upholding brand standards in a global project is a daunting task. The global network and the exacting attention to detail brought to bear on the project ensured that the brand was rolled out with precision."
Vale Inco Signage Rebrand   Vale Inco Train Rebrand   Vale Inco Rebranding Process

Optimal Project Planning, Procurement, and Roll-out
From the rebranding of hard hats to locomotives, BrandActive's brand implementation experience and project management competence resulted in an efficient and thorough approach to the conversion of all assets.		  
Quality at Every Touchpoint
BrandActive's technical subject matter expertise regarding brand application was invaluable to Vale Inco - particularly given their wide variety of branded assets.		  
Rationalized Approach
Our rational approach ensured maximum impact for minimum cost.



 
   
Site Map Contact the Brand Implementation and Management Experts BrandActive Company Work with the Global Leaders in Brand Implementation and Management