Our Services

We offer services in three key areas:

Brand Transition

Planning and managing a physical brand change to a new name, identity, or visual system, anywhere your brand appears. This includes:

• Needs Analysis
• Technical and Quantitative Audits
• Budget Development
• Implementation Strategy
• Project Plan Development
• Project Organization and Communications Planning
• Risk Planning
• Project Reporting
• Application Design and Technical Specification Development
• RFQ/RFP Development
• Vendor Management
• Brand Process Tools
• Overall Project Management During Execution

Document Rationalization and Simplification

Simplifying forms and communications to make it easier for people to do business with you. This includes:

• Needs Analysis
• Rationalization Strategy
• Content Simplification
• Document Strategy and Design

Brand Values Integration

Translating brand values into brand behavior through:

• Assessment of Capacity for Change
• Values Gap Analysis
• Behavioral Cause and Effect Diagnostics
• Development of High Impact Solution Sets
• Management of Solution Implementation
• Operational and Financial Implication Planning
• Integration Planning
• Metrics Development
• Reporting for Senior Management and Board