Merger or acquisition
Branded asset improvement
|We have first hand experience
with the mechanics of brand change during
acquisitions, mergers, spin-offs and rebranding programs. We also manage the nitty–gritty details of the mechanics of brand management, including asset improvement and overall brand maintenance issues. We are often called in at the moment change is first considered but we can also jump in at any point in the process:
— we work with tight budgets, compressed timelines, high stakes
and complex regulatory requirements.
Rebranding program — we navigate budget, timeline, resource, process and management issues.
Branded asset improvement — we create cost–effectiveness, impact, quality, consistency and return on investment.
Brand maintenance issues — we manage cost and quality by putting together the right resources, processes and tools.